Decomposing the Value of Rabbit Meat. a Joint Use of the Contingent Valuation and the Analytical Hierarchy Process
نویسندگان
چکیده
Our paper makes use of the Analytical Hierarchy Process (AHP) in order to derive the willingness to pay (WTP) for complex goods with a range of attributes and attribute levels. Weights obtained from the AHP are used to decompose the aggregate WTP obtained from Contingent Valuation (CV) in a hypothetical simulated market. The empirical analysis uses consumer-level questionnaires to elicit information regarding consumer attitudes and preferences towards rabbit meat in Catalonia (Spain). Our results demonstrate the convenience of our approach to analyze consumer WTP for complex goods. Furthermore, results demonstrate a higher preference for rabbit meat from the “Catalan” region followed by higher quality certification information
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